About Us - Analytics

Our Mission

We're building the simplest, most practical attribution tool for growing ecommerce brands. Our mission is to give DTC founders and marketers clear visibility into their marketing performance without the complexity or cost of enterprise platforms.

Our Story

Analytics was born from frustration. After running a DTC brand that grew to over $1M in revenue, our founder realized the existing attribution tools were either:

Too expensive for growing brands ($300+ per month)
Too complex to set up and maintain (GA4)
Too basic to provide meaningful insights

Instead of continuing to cobble together multiple tools and spreadsheets, we built Analytics — the attribution tool we wished existed.

Our Approach

We believe in:

Simplicity Over Complexity

We focus on the metrics that actually matter for your business, not vanity metrics or overwhelming dashboards.

Transparency

We're clear about how our attribution works, what we can and can't track, and what the data means.

Fair Pricing

Growing brands shouldn't have to spend a fortune on analytics. Our flat fee means you can scale without worried about increasing costs.

Founder-Friendly

Built by founders, for founders. We understand the challenges of growing an ecommerce business.

Our Team

Alex Smith

Founder & CEO

Former DTC founder with experience scaling brands from zero to 7-figures.

Sam Johnson

Lead Engineer

10+ years experience building analytics platforms and scaling infrastructure.

Emily Chen

Head of Marketing

Previously led growth at multiple 8-figure DTC brands.

Get In Touch

We'd love to hear from you! Whether you have questions about our platform, need help with implementation, or just want to chat about attribution, we're here to help.